King's Playful Barcelona Takeover
King desired a lively campaign identity for their annual offsite, celebrating their playful spirit but keeping things organised.
White Label Live created a brand venue takeover for King's Barcelona gathering. It used sweeping shapes, bold graphics and playful designs. Every inch of the event – from the multi-sensory stage to signage – oozed King's personality.
The venue was transformed with large-scale wayfinding, exhibition stands and immersive set designs. The result? A perfectly organised and fun event that captured King's essence while guiding everyone to the right place at the right time.