LIV Golf’s Game-Changing Debut
LIV Golf’s mission was to disrupt the golfing world and make waves in the global sports industry.
White Label Live partnered with LIV Golf to debut their new tournament in London. It was the sport's first-ever player draft. With just three months to execute, we delivered a player-focused, exciting experience. It set a bold new benchmark for golf events.
From a custom campaign identity to a 120-second LED show, every detail showcased the spirit of LIV Golf. Add a red carpet media launch and a “19th Hole” experience, resulting in an unforgettable introduction to a game-changing brand.