The Ultimate Employee Experience
For WTF’24, White Label Live crafted a campaign identity that kicked off a four-day offsite with WeTransfer. We merged clear strategy with creative chaos. And revamped the brand's visuals to create a fun, cheeky tone in which employees could connect.
White Label Live brought the brand to life through playful naming, fun copy, GIFs and quirky characters that guided the event’s narrative. The result? A campaign that wasn’t just impactful. It was a blast.